We have had several WordPress training sessions in Malaysia. The first batch were initially internet marketers focused on how to build their websites efficiently and with minimum fuss. The later …
Digital Marketing Management Mix
Digital marketing mix management seems to be a very ad hoc activity for most companies. For example, the company website, being a technology, is left to outsourced web designers, junior staffers and …
Digital Marketing Triangle
Digital Marketing Triangle (DMT) comes about from the increased complexity in managing marketing engagement in the real world today. There is social media such as Facebook, Twitter, Pinterest. Then …
Digital Engagement and the Organization
Digital engagement and digital marketing are the extensions of offline traditional business processes and marketing into the wild wild world of the internet. The internet today commands attention from …
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